A closing event was held in Batumi for the internal tourism stimulation campaign, "Follow Me in Adjara". The event recognized the traveler-influencer who generated the highest reach with content published as part of the campaign. The Ambassadori Island Batumi project served as a supporter and contributor to the campaign and, in turn, presented a special prize to campaign participant Khvicha Asambadze.

"Ambassadori Island Batumi consistently supports initiatives that contribute to the development and further popularization of local tourism and showcase Georgia's distinct tourism potential. I would like to congratulate you on the particularly impressive results of this successful project," stated Ketevan Pachulia, Head of Strategic Communications at Ambassadori Island Batumi, during the awards ceremony.

The "Follow Me in Adjara" campaign has been conducted since 2023 with the objective of promoting the region. This year, the campaign garnered an unprecedented number of impressions across social networks. Results doubled compared to the previous year, reaching half a billion impressions.